Airbnb has entered into a strategic partnership with media giant Times of India Group to grow its presence in India.
To support the partnership, Times Group is also investing an undisclosed sum in the home sharing platform.
The goal is to help create a more localised presence for Airbnb in India, leveraging the group’s large network of media and related operational platforms.
"We are excited about the opportunity that India presents, and to have one of the most respected partners in The Times Group. We are working on adapting our product for the Indian market so that Indian travelers can live like a local anywhere in the world," said Airbnb CTO Nathan Blecharczyk.
The group’s digital media unit Times Internet will provide support for operations, hiring, strategy and advertising.
Satyan Gajwani, managing director, Times Internet said: "We are excited to partner with Airbnb to transform the way Indians travel. As a personal user, I’ve found that Airbnb has brought a new dimension of convenience, value, and uniqueness to travel. We look forward to working closely with Airbnb to evangelize community driven hospitality."
