All Leisure appoints sales and marketing director

Cadogan Holidays sales and marketing director Geoff Lawrence has joined All Leisure Group in the same role.

He replaces Steve Wheddon, who left the company last November. and will be responsible for its cruise brands, Swan Hellenic and Voyages of Discovery.

Lawrence said he would be implementing a new strategic marketing plan to appeal to the group’s existing clients and also attract new ones in the “very competitive marketplace”.

By Bev Fearis