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Amadeus new technology said to boost cruise-selling profits
Amadeus says its new cruise-selling technology will boost profitability.
“Amadeus c-Cruise Platform is a fully integrated, web-based booking solution that enables travel professionals to sell more effectively to their clients, whether they prefer to browse the internet, book via a call center, or walk in through their door,” said the company in a press statement.
“It also will provide a real benefit to cruise-only agents and cruise franchises and consortia looking to increase their revenues, optimize their productivity and improve their customer service,” added Glenn Dean, director of travel services & leisure for Amadeus North America.
He said the Amadeus e-Cruise Platform can also be used by online travel agencies, cruise lines, and even other travel suppliers such as airlines who can take advantage of the new revenue opportunities offered by booking cruises online.
The platform includes a consumer booking site, an agent desktop application and a suite of reporting tools.
Report by David Wilkening
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