United Kingdom
United States
Asia Pacific
Ambassador Cruise Line appoints onboard entertainment provider
New cruise operator Ambassador Cruise Line has tapped Peel Entertainment as its exclusive full service provider for onboard entertainment on their first cruise ship, Ambience.
Ambassador and Peel have agreed on an initial five-year agreement to supply entertainment services for Ambience.
Peel is an awarding-winning entertainment production company that has worked in the cruise industry for over 25 years.
They will provide an exclusive entertainment programme for Ambassador guests including bespoke production shows, games shows, musicians, guest entertainers, enrichment speakers and craft tutors.
Entertainment will include Peel’s exclusive ‘Theatre@Sea’ which are performances not available on any other cruise line.
Peel will be integrating traditional, live performances with digital and interactive elements to enhance the entertainment.
Ambience guests will experience sail-away deck parties, West-End and Broadway-style theatre shows, murder mysteries, plays, vignettes performed by talented actors and exciting game shows and quizzes.
Bob McGowan, Head of Guest Experience at Ambassador Cruise Line said "We’re extremely proud to be working with Peel. They’ve an exceptional reputation in the cruise industry and will be delighting our guests with a premium entertainment experience. We cannot wait to welcome everyone onboard when Ambience sets sail this spring."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations