Despite warning of a huge loss, ANA Holdings is establishing a new airline brand.
The new venture will be positioned between the main ANA full-service brand and low cost carrier Peach.
Like the two existing airlines, it will ‘match the values of the new normal during and post Covid- 19,’ ANA said.
It will fly an all-Boeing 787 fleet with two classes of service on ‘growth market’ routes in Southeast Asia and Oceania.
It will be based upon the foundations of Air Japan, which is ANA’s charter airline business.
"By using the current Air Japan entity as the foundation, the brand will be capable of responding to sudden changes in demand and begin operations quickly after its establishment," ANA said.
The company expects it to be operational around fiscal year 2022.
Written by Ray Montgomery, Asia Editor
