BANGKOK: Anantara Resorts is stepping up its efforts to build its international status
Among the key locations being targeted for strategic development are Sri Lanka, Bali, Vietnam and Dubai as well as two additional Thailand properties in Khao Lak and Phuket.
Anantara Resort Bentota, Sri Lanka, and Anantara Resort Seminyak, Bali, are set to debut in late 2007.
Bill Heinecke, chairman and chief executive of Anantara’s parent company, Minor International, said the brand was very focused on developing in key markets “which enable our guests to feed their passion for exploration and experience”.
“The locations, which are predominantly in South East Asia, the Middle East and Indian Ocean, will extend the synergies and cross marketing opportunities with our existing Anantara destinations.”
Over the next 10 years, Anantara Resorts expects to continue the extensive development to include at least 40 resorts in Asia, Africa, the Middle East and Europe.
Michael Sagild, COO Minor International added, “The utilisation of a “hub and spoke” strategy ensures that resorts are connected to key regional hubs of operation. This provides economies of scale and operational efficiencies whilst enabling a profound knowledge of the particular destination.”
Anantara Resorts are currently located in the seaside town of Hua Hin (220kms south of Bangkok), on Koh Samui in the Gulf of Thailand and in the Golden Triangle in the country’s north.
Anantara Resort Maldives opened in August 2006.
