British Airways and Visit California have again joined forces on a tourism campaign to promote the destination, this time featuring Marcella actress Anna Friel.
The joint promotion follows a $1 million, three-part Britifornian campaign that the two companies worked on last year.
In the 2016 campaign Friel takes her best friend, Lauren, on a road-trip around SoCal.
The video adventures can be viewed across Facebook and on the BA homepage, where consumers can discover Southern California and create their own bespoke itinerary on the new California Hub, which will also showcase additional California guides.
