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ASEAN looks for unity and new branding
As the Asean Tourism Forum lifted off in Manado, Indonesia, today a key topic for official delegates was the proposed launch of ASEAN tourism under the Southeast Asia: Feel the Warmth branding.
TTG Asia show daily reported that the branding “is being plagued by disagreements over the inclusion of the ASEAN word and fundingâ€.
A four-year marketing plan has been outlined which will be backed up by a marketing budget of US$160,000.
ASEAN tourism ministers are due to sign off on the budget in Manado this week, when a logo for the campaign will be revealed.
Tourism Authority of Thailand deputy governor Asia and South Pacific, Sansern Ngaorungsi, said the plan was to pool common products and activities under the banner, ASEAN, Southeast Asia: Feel the Warmth
Some 1,400 registered TRAVEX delegates will engage in travel business at the Manado’s Golden Kawanua Exhibition Hall over the next three days.
ASEAN exhibitors will form about 920 of these delegates, while international buyers from 51 countries comprise 390 of total attendance.
Ian Jarrett
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