Airline industry pricing and data platform ATPCO has announced the acquisition of flight shopping rich content provider Routehappy.
The takeover broadens ATPCO’s product portfolio to include Routehappy’s rich content which it says increases conversion, yield, and customer satisfaction for both airlines and distribution partners.
Robert Albert, Routehappy founder and CEO, will continue to lead the company as a strategic business unit within ATPCO.
"Routehappy was founded with the mission to differentiate and better monetize flight shopping. ATPCO is a perfect fit for our products and accelerates that mission, allowing Routehappy to become an industry standard for airline rich content for airlines, distributors and technology platforms worldwide," Albert said.
Routehappy in based in New York and was founded in 2011.
It has a workforce of 19 full-time employees.
Its customer base includes Expedia, Google, Sabre, and United Airlines.
"Our acquisition of Routehappy drives strategic innovation, reduces complexity, and delivers network economics to the entire distribution ecosystem. Routehappy has created an offering that solves many of the challenges that airlines encounter in delivering consistent messaging, branding, and merchandising through multiple distribution channels," said ATPCO president and CEO Rolf Purzer.
ATPCO is owned by airlines and manages more than 170 million fares for 430 airlines globally.
It is ATPCO’s first acquisition in its 53-year history.
