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BA trials new passenger navigation tool at London Heathrow
British Airways is trialling a new digital wayfinding tool to speed up passenger flows through London Heathrow.
The new tech offers maps of both London Heathrow Terminal 5 and Terminal 3, helping customers to quickly locate their departure gate.
It also points passengers to shops, lounges and restaurants.
The new wayfinding tool allows customers to save time and reduce the chance of missing a flight.
Through an interactive map, customers can click on areas including shops and view information about the exact location, opening times, and a description on items on sale.
It also shows bathrooms, seating areas and information points.
Customers connecting between flights, can input their inbound and connecting flight details and are then given step by step instructions to the gate.
The trial is available to all customers travelling through London Heathrow, and can access the tool through QR codes on digital screens.
As part of the trial, links to wayfinding have also been sent to all customers travelling into London Heathrow and connecting from destinations including New York JFK, Dubai, Mexico City and Houston.
Calum Laming, BA CCO, said: “. The interactive map is simple to use, allowing our customers to easily locate their departure gates.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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