Balkan Holidays has appointed Wayne Szczambura as regional sales manager for Northern England, the Midlands, East Anglia and Wales.
He is covering maternity leave for current incumbent Laura Utting.
Szczambura was previously a travel agent working for TUI in Huddersfield.
Before that he was in Bulgaria for more than a decade working seven ski seasons and one summer season for Balkan Holidays.
Head of trade sales Chris Rand said: "Wayne will be a valuable new member of our team, particularly thanks to his extensive knowledge of Bulgaria."
He will work alongside Lynsey Jones, regional sales manager for the North East, Scotland and Northern Ireland.
