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B&B and Farmstay organisation adopts a new name
Hosted Accommodation Australia Ltd
ABN 96 132 106 293
PRESS RELEASE Friday, September 23rd, 2011
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The peak industry group representing owner operated accommodation in Australia has changed its name to Hosted Accommodation Australia Ltd in an effort to better represent its entire membership.
The new name, which replaces Bed & Breakfast, Farmstay and Accommodation Australia, reflects the organisation’s widening membership base, which includes guesthouses and boutique hotels as well as bed and breakfasts, farmstays and self-catering accommodation.
The name change, adopted at a special general meeting, represents quality accommodation businesses that, while all unique, have one service in common – hosting.
The new name comes after research conducted by Victoria University revealed that the Australian public has a rigid opinion of what constitutes a bed and breakfast, self-catering accommodation, farmstay and guesthouse. The study found that the collective term Hosted Accommodation resonates most strongly with consumers; they understand intuitively that all of the above mentioned accommodation types fall under this term. The name change has the strong support of allied tourism industry bodies.
Geoffrey Chapman, the Director of Marketing for Hosted Accommodation Australia Ltd said the new title would better represent this sector of the tourism industry. He said the old name was too long and lost meaning when reduced to the acronym BBFAA. ”In trying to encapsulate in our old name the diversification of our member base we ended up with an unwieldy name,” he said. ”As quality hosting is a requirement of membership it was logical in making a name change to choose one that clearly reflects the values of our members.”
FOR FURTHER INFORMATION CONTACT LIZ PRYOR
Hosted Accommodation Australia Ltd
PO Box 422, Eltham, Vic. 3095 Australia
P:1300 664 707 F: 03 9439 4933
For interviews contact Director of Marketing, Geoffrey Chapman
M: 0428 100 105
T: 03 9527 9712
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