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Best Served Scandinavia appoints general manager UK
Sue McAlinden has been appointed general manager of specialist tour operator Best Served Scandinavia.
In this newly-created role she will be responsible for leading the strategic development and growth of the brand in the UK.
She was most previously general manager at Nordic Experience.
Katherine Gershon, MD of parent company Wexas, said: "We are delighted to welcome Sue as a valuable addition to our experienced team and her extensive knowledge of the region and excellent relations with the UK trade will help us accelerate our growth at an exciting time."
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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