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Brains and bloggers for WTM Africa
The line-up of events for World Travel Market Africa includes a responsible tourism programme along with sessions presented by the African Business Travel Association and travel bloggers.
WTM Africa’s own World Responsible Tourism Programme (WRTP) will form a key component of the education sessions.
The WRTP will be brought together by industry leader and organiser of the World Travel Market WRTP in London, Professor Harold Goodwin.
With a pan-African cast of speakers, Professor Goodwin will compile a series of seminars, addressing core responsible tourism issues, including the latest sustainable tourism initiatives and thinking affecting the African continent
The African Business Travel Association, which has joined WTM Africa as an official education partner, will present sessions covering key trends, developments, challenges and opportunities from South Africa.
WTM Africa has also joined forces with director of Travel Bloggers Unite, Oliver Gradwell, to bring a dedicated travel blogger programme.
Influential travel bloggers will offer guidance on how the industry can best utilise bloggers as a marketing resource.
Other topics of discussion at WTM will include the latest trends in travel technology and the challenges faced within the airline industry.
World Travel Market Africa is part of Thebe Reed Exhibitions’ Africa Travel Week, which also includes IBTM Africa and ILTM Africa and takes place at the Cape Town International Convention Centre from April 28 to May 3.
Ian Jarrett
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