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Budget hotel chain sees further rise in sales
Budget hotel chain Premier Inn saw a 16.5% year on year increase in fourth quarter sales, helping to boost parent company Whitbread’s total sales for the period by 14.3%.
Sales in London, where the chain had 20% more rooms than last year, were up more than 23%.
In the regions, sales were up by 14.6%, with a 5% rise in the number of rooms available.
Andy Harrison, chief executive of Whitbread, which also owns Costa, said: "Premier Inn and Costa continue to grow rapidly, winning UK market share, with Premier Inn also benefitting from the recovery in the UK regional hotel market. With this strong performance we expect to deliver full year results towards the top end of current expectations."
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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