Luxury tour operator Carrier has tried to make things easier for agents with its peaks marketing campaign this year.
Announcing its ‘The One’ campaign, it said it has made the effort to help agents, the majority of which do not have a large budget to put towards marketing.
It has produced a ‘high quality, image-led look book’, divided into six collections, such as ‘the one for a sense of place’, ‘the one for adventure’, ‘the one for family’ and ‘the one for special occasions’.
The guide has been over-branded for over 30 key travel agent partners, so they can use it to market directly to their own client database.
The operator has also produced dedicated social media and video content for agents’ use, window displays, and the ability to filter through the strongest offers with new functionality on a new-look website.
Head of marketing Natasha Towey said: "In line with our new trade-focused strategy at head office, The One is our most trade-friendly marketing campaign yet.
"We know how busy our travel agent partners are during the January peak booking period and wanted to offer assistance and reassurance that Carrier is The One to help them navigate through this demanding time. All of our trade support initiatives, tied to our peaks campaign, are designed to show travel agents that we are The One for them and we’re excited to work alongside them to kick start their January sales".
All of Carrier’s travel agent support channels have been outlined in a dedicated sales support booklet that has been distributed to 500 travel agents.
