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Asia Pacific
China’s MICE potential continues to soar
SHANGHAI – China’s soaring popularity as a MICE destination was confirmed at this year’s IT&CM (Incentive Travel & Conventions, Meetings) China, whose theme, “Bridging the Global MICE Business”, reflected China’s important role as a catalyst and emerging platform for international MICE.
With China projected to be the world’s number one tourism destination and the fourth largest outbound tourist market by 2020, more than 230 exhibiting companies and organisations were showing off their wares at this year’s IT&CMA.
MICE destinations such as Xiamen and Chinese Taiwan made their debut, along with new corporate organisations from the hospitality and MICE venue sector.
The event also drew bigger participation from popular MICE destinations like Macau, Japan and South Korea.
IT&CM China 2010 welcomed more than 300 buyers from 39 countries, with first-time buyers hailing from Belarus, Brazil, Israel, Lebanon, Qatar, Slovenia, Sri Lanka, Tunisia and Ukraine.
More Chinese association and corporate buyers from across 13 cities also participated this year. Local buyers from trade associations, such as the China Condiment Industry Association and National Architecture Institute of China, as well as corporates like Bayer HealthCare Company Ltd and Symantec Software (Beijing) Co. Ltd, were sourcing MICE services at IT&CM China 2010 to complement their meetings and conventions programme.
Darren Ng, managing director of TTG Asia Media, said, "As the global economy continues its recovery, it is clear that the paradigm shift is under way: the region of Asia, particularly led by China, possesses strong demand and influence in the worldwide economy."
By Ren Zhuge
Ian Jarrett
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