Chinese car hire firm Shouqi Car Rental, part of the Beijing Tourism Group has signed a worldwide commercial partnership with Europcar Group.
Europcar said the deal would allow it to benefit from the strong inflow of Chinese tourists throughout the world, and particularly in Europe, and would give Europcar customers access to one of China’s leading rental networks.
Shouqi customers will be able to access Europcar’s car rental services directly from Shouqi’s website and will be able to purchase all-inclusive packages outside of China.
Likewise, Europcar customers will have access to Shouqi’s services through Europcar’s website and will be able to either rent a car, if they own a Chinese driving license, or book a chauffeur service in China.
Shouqi Car Rental has around 500 locations covering more than 70 domestic cities.
Europcar Group CEO Caroline Parot said: "This partnership is an important next step in our strategy of expanding our international footprint and to provide a global mobility network to our customers."
