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City guides to be available on PlayStations
Interactive, portable and up-to-the-minute city guides for use on Sony’s PlayStation Portable are to be developed by travel content provider Lonely Planet
Six ‘Passport to’ guides covering Amsterdam, Barcelona, London, Paris, Prague and Rome are launched this month and will be sold in 110 countries across Europe, Middle East, Africa, Australia and New Zealand through high street entertainment and grocery outlets as well as selected stockists of Lonely Planet printed guidebooks.
Each guide includes details on 250 bars, clubs, hotels, shops, services and attractions; interactive road and transport maps; bespoke photo and video; three ‘off-the-beaten track’ audio tours to key areas of each city; pre-planned itineraries from arts tours to ‘foodie’ experiences; as well as essential language phrases with audio.
A dedicated website www.PSPpassport.com will offer further content to be downloaded, ensuring the guides are continually relevant and up-to-date.
Lonely Planet’s product marketing manager Helen Hewitt said: “Our partnership with Sony allows us to extend our product range by offering a new type of interactive guidebook; designed to meet the evolving needs of the technology-savvy traveller.
“We’re working with local networks in each territory to ensure this is a really high impact and integrated campaign to engage the consumer.”
Report by Phil Davies
Phil Davies
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