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Club 18-30 clients ‘getting older’
Youth operator Club 18-30 is attracting older holidaymakers, according to consumer research.
The company found that the average age of people considering booking a Club 18-30 holiday is increasing, with more than 30% of respondents over 26 years old.
The three most popular resorts emerged as Crete, Cyprus and Ibiza as being best suited for client tastes, expectations and music preferences.
The company found demand for regional departures was high for more than half of respondents, with Stansted, Liverpool, Bristol and Leeds/Bradford among the most popular airports outside the main hubs.
The findings came from a promotion to help customers find the perfect resort to match their character. The holiday match survey on www.club18-30match.com went live in March and was supported by promotions in the magazines Heat, FHM, More and Zoo.
Report by Phil Davies
Phil Davies
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