United Kingdom
United States
Asia Pacific
Club 18-30 clients ‘getting older’
Youth operator Club 18-30 is attracting older holidaymakers, according to consumer research.
The company found that the average age of people considering booking a Club 18-30 holiday is increasing, with more than 30% of respondents over 26 years old.
The three most popular resorts emerged as Crete, Cyprus and Ibiza as being best suited for client tastes, expectations and music preferences.
The company found demand for regional departures was high for more than half of respondents, with Stansted, Liverpool, Bristol and Leeds/Bradford among the most popular airports outside the main hubs.
The findings came from a promotion to help customers find the perfect resort to match their character. The holiday match survey on www.club18-30match.com went live in March and was supported by promotions in the magazines Heat, FHM, More and Zoo.
Report by Phil Davies
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel