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Commission flows as agents book 2011 cruises
Tuesday, 03 Dec, 2009
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Agents have earned more than £1 million in commission by taking advance bookings on two cruises not departing until 2011.
The income came on the back of early demand for two new P&O Cruises’ voyages – the farewell cruise of Artemis which sold out in 17 minutes (see previous TravelMole story) and 500 passengers booked on an Alaska sailing by Arcadia.
More than 80% of the 500 passengers booked on Arcadia’s Grand Alaska Adventure were for the complete 72-day voyage from Southampton between April 12 and June 23, 2011.
P&O Cruises’ managing director Carol Marlow said: “As these bookings were for 2011 cruises, it is evident that people are optimistic about the future, committing to spending money and bucking trends by booking ahead for a holiday in 18 month’s time.
“It also shows, without doubt, that cruising is highly lucrative for agents, with just these two cruises’ bookings yesterday worth over £1 million to our agent partners.”
She added: “Artemis’ farewell cruise sold out in just 17 minutes – an average of 68 passengers booked per minute. This is a phenomenal achievement in any environment but it particularly underpins the allure of cruising in today’s climate.
“These figures prove unequivocally that cruise holidays of all durations are still very much on the spending agenda and that the inclusive nature of a cruise offers excellent value for money.
“That makes them largely recession resilient, enabling passengers to budget easily whilst obtaining that great value.”
by Phil Davies
Phil Davies
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