MSC cruises is to offer itineraries that include Abu Dhabi for the first time.
The operator and the destination are to carry out a series of cross marketing initiatives and will appear together at 14 international trade shows in ten European and Asian destinations.
They will appear together at World Travel Market next week to promote the new itinerary, which will be available in the winter 2011/2012 collection.
MSC is currently offering an eight day cruise from Abu Dhabi at £399 per person, flight not included, bookable until November 15.
The MSC Lirica will be based in Abu Dhabi and Dubai for the winter season next year.
By Dinah Hatch
