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easyHotel claims 95% occupancy as economy bites
Budget chain easyHotel saw summer occupancy levels increase to 95%.
London occupancy was up by 29% in July and August as the tough economy boosted stays.
This contributed to a RevPAR improvement of 33% to £37.07 in London, up from £27.93 in 2007.
The figures were released in advance of the company founded by serial entrepreneur Stelios opening its fourth hotel in the capital this month in Paddington.
CEO Lawrence Alexander said: “We have seen a strong performance in the capital over July and August, which traditionally is a challenging period.
“Our hotels have benefited from an aggressive marketing programme in the key booking period and improved brand awareness as we open in new locations.
“There is also increasing evidence that consumers are turning towards budget accommodation during the current tough economic climate.
“Against this background, we are looking forward to the opening of the easyHotel Paddington during September.”
by Phil Davies
Phil Davies
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