EasyJet holidays marked the end of its biggest ever out-of-home marketing initiative with a UK airport takeover.
It had its holiday imagery and orange branding across nine UK airports.
It was displayed at Belfast International, Birmingham, Manchester, Edinburgh, Glasgow, London Stansted, London Luton, London Gatwick and Bristol.
The tour operator has branded six of the UK’s largest airports with a year-long commitment, which is in addition to a three-year commitment with Gatwick.
It worked with Media agency mSix&Partners and OOH partners Kinetic to deliver the branding projects,.
It featured the largest airside advertising site at Belfast international and the largest airport outdoor site in Manchester.
It also had a car park takeover at Birmingham Airport, which is easyJet’s newest base.
Chris Brown, Head of Marketing at easyJet holidays said: “We wanted to reach holidaymakers, sun-worshippers and city explorers, and let them know about our brilliant holidays.”
