EasyJet has appointed WebTrends Inc to help handle its online web and marketing initiatives.
WebTrends OnDemand solutions, Marketing Lab 2 and Analytics 8, have been selected to measure the success of the airline’s internet marketing campaigns and website content.
“We are now in a much better position to track the performance of our marketing campaigns, in terms of understanding which web content delivers the smartest conversion to bookings, from a low-fares flight to a holiday deal on our new easyJet Holidays site,” said Andrew Berks, brand communications manager.
“Our partners will also feel the benefit, as we can more quickly and easily identify which are the most successful promotions within ancillary campaigns too,”
By Bev Fearis
