As Egypt prepares for participation at ITB China 2025, the Egyptian Tourism Authority is spotlighting the country’s resurgence in Chinese tourist arrivals.
It will use the event as a platform to strengthen ties with the Chinese travel industry.
“We are fully committed to making Egypt more accessible and enjoyable than ever for our Chinese guests, through targeted strategies and unmatched visitor experiences”, said CEO Ahmed Youssef.
“China remains one of our most important tourism markets.”
With the Grand Egyptian Museum (GEM) set to officially open on July 3, 2025, Egypt is preparing for a new influx of global travellers.
It will feature the first complete display of Tutankhamun’s treasures.
During its soft-opening phase in 2024, the museum welcomed over 5,000 guests daily, offering access to the Grand Hall, gardens, and select exhibits.
It is the largest museum in the world dedicated to a single civilization.
“The GEM is more than just a museum—it’s a celebration of our past and a beacon for our future,” Youssef added.
“We are proud to share this moment with our partners in China and invite them to be among the first to experience it.”
Beyond ancient heritage, Egypt offers leisure, relaxation, and adventure.
Activities include cruising and diving the Red Sea, Nile cruises, yacht excursions, desert safaris and ecotourism.
“Whether standing before the Great Pyramid, diving in the Red Sea, or meditating in Siwa, Egypt offers every traveller a unique story to take home.”
The Egyptian Tourism Authority will hold a press conference at ITB China in Shanghai on May 28.
