Blackpool’s Golden Mile, Britain’s HQ for vinegar-soaked chips, kiss-me-quick hats and drunken hen parties, is to be renamed.
The famous stretch of beach from the city’s north pier to south pier is nearing the end of its £100 million makeover and local politicians have decided that a new name will complete the picture.
The Queen Elizabeth Promenade, as it will soon be called, will boast improved walkways, a new outdoor event space called the Tower Festival Headland and a new wedding venue.
Leader of the council Peter Callow said: “Our new promenade is going to be world class so we believe it deserves a new title.”
In keeping with Blackpool’s new improved image, Callow has also said that the number of lap dancing clubs given licences will be cut from 12 to two.
*Is Blackpool right to throw out its most distinctive calling card or will the city benefit from an updated image overhaul? Tell us what you think.
by Dinah Hatch
