Etihad Airways has signed a new multi-million dollar agreement to extend to 2019 its naming and marketing rights for Melbourne’s Etihad Stadium.
The five-year extension was announced in Melbourne by James Hogan, president and CEO of Etihad Airways, and Ian Collins, CEO of the Melbourne Stadiums Limited, the company that operates Etihad Stadium.
Hogan said, "Placing the Etihad name on this world class sports and entertainment stadium, as well as activating our marketing and hospitality rights, has provided Etihad Airways with a solid platform to build our brand across the state of Victoria and the whole of Australia.
"The partnership with Melbourne Stadiums Limited gives Etihad Airways unparalleled exposure in Australia, one of the most important routes in our network."
The Abu Dhabi-based carrier has also announced that it will increase its services from Brisbane from three a week to daily.
by Ian Jarrett
