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Eurostar has signed an agreement with Travelport that will allow it to use rich content and branding to reach online and offline travel agencies and travel management companies worldwide.
It it the first rail operator to sign such a deal with the distribution company.
More than 260 airlines have already signed up to the rich content which means they can differentiate themselves through strong visuals and detailed description of their products and services.
Derek Sharp, senior vice present and managing director, air commerce at Travelport, said: “Today’s announcement further enhances and strengthens the cooperation between Eurostar and Travelport.
“It also marks another significant milestone for rich content and branding as Eurostar is the first rail operator that can display rich content in a way which replicates the consumer experience online."
