Virgin Atlantic’s Flying Club members can pay for any seat onboard on all flights with Virgin Points.
It is the first rewards programme offering this, it says.
This is in addition to the launch of new Saver reward seats in every cabin and increased points earn rates in Premium and Upper Class.
Flying Club members can now use Virgin Points to pay for any seat and for any date.
The price of seats will vary in line with demand, in a similar way to standard ticket sales.
Virgin Atlantic recently launched new Saver reward seats.
This offers reward seats on flights to New York starting from 6,000 Virgin Points.
The Saver reward seats prices vary depending on demand and if standard or peak season.
Additionally, members will be able to use their points to upgrade to any available Premium or Upper Class seat from standard or reward tickets.
In addition, members will be able to use their Companion or Upgrade vouchers on any seat.
Also, the number of Virgin Points earned on Upper Class and Premium tickets will also be increased for flights flown.
