Expedia Affiliate Programme goes fee free

SYDNEY – Expedia has eliminated the membership fee for travel agents to join the Expedia Travel Agents Affiliate Programme (TAAP) in Asia Pacific.

Since the launch of the Expedia TAAP in March, the joining fee has been waived temporarily. The decision has been made to eliminate the fee completely.

“We have received such a great uptake to the programme and the joining fee is such a small part of the programme we decided to drop it completely,” said Stuart Udy, Expedia manager of travel agent distribution APAC.

“Bookings are at record levels and we are well ahead of our revenue targets so there is simply no need for the fee to be there.”

Udy said Expedia announced the elimination of amendment and cancellation fees on the APAC Expedia websites in March “and so the elimination of the TAAP fee falls in line with the current Expedia No Fee policy”.

The TAAP program has attracted more than 3000 users in Australia and New Zealand since its launch in March.

“The numbers of subscribers are great,” said Udy, “but that means nothing without the activity on the site. What is fabulous to see is the number of bookings being generated. Agents are really giving it a go.”

More information at www.expediaaccess.com/au

Footnote: Expedia’s first television and cinema brand campaign in Australia and New Zealand launches tonight in cinemas and will roll out on national television in both countries throughout May.