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Fiji "What a coup!" ad questionable but given the OK

Monday, 3 September 20073 min read

A report in NZ’s The Dominion says that a holiday deal to Fiji advertised with the tagline, “What a coup!” has been given the okay by the Advertising Standards Authority.

Travel agent Our Pacific published the newspaper advertisement in July, with full headline read, Radisson Fiji from $1099. What a coup!

That angered one reader, who complained it was distasteful and offensive given the political situation in Fiji and the threat of human rights violations.

Commodore Voreqe Bainimarama has been in charge of Fiji since he launched a coup in December last year – its fourth in 20 years.

But the authority ruled that though the advertisement “could be seen by some to be of questionable taste”, it was not offensive enough to breach its code of ethics.

Report by The Mole