First Hard Rock Hotel to open in Europe
Hard Rock International will open its first accommodation venture in Europe after signing an agreement with Palladium Hotel Group.
The deal will convert two properties currently owned by Fiesta Hotels and Resorts, Club Don Toni and Hotel Don Toni, into a new complex, which will be called Hard Rock Hotel Ibiza.
The 480-room hotel will open in May 2014 and will continue the trademark music-style theme that characterises all Hard Rock establishments, including its famous Rock Shop merchandise outlet.
Staying true to its musical heritage, the hotel will also feature live music performances by internationally renowned groups, complementing the Ibiza scene, and it aims to become "a place of pilgrimage for international artists".
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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