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Former WTM chief joins travel PR firm
Former World Travel Market chief Fiona Jeffery has joined travel PR firm Brighter Group as a non-executive director.
Jeffery was head of WTM for over 20 years, during which she created Responsible Tourism Day and set up the international water aid charity Just a Drop to encourage the travel industry to give back to local communities across the world.
Commenting on the appointment, Brighter Group executive chairman Steve Dunne said: "Brighter Group is undergoing tremendous growth at the moment and we have, for some time, been looking for someone to join our board to give us a wider perspective of business and industry expertise."
Jeffery, who was awarded an OBE in the 2012 New Year Honours list for services to the travel and tourism industry, sits on the UN World Ethics Committee for Tourism, chairs the WTTC Tourism for Tomorrow Awards Programme, is a board member of the Tourism Society and African Travel and Tourism Association and sits on the Advisory Board for the School of Hospitality and Tourism Management at the University of Surrey.
She received the Shine Women of the Year Award in 2008 and was awarded the Hall of Fame Ambassador’s Award for her work on responsible tourism and Just a Drop in 2012. In 2013 she was awarded the World Tourism Award.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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