The German National Tourist Board (GNTB) has appointed Beatrix Haun as the new director of the German National Tourist Office (GNTO) for the UK and Ireland.
She was previously director of the GNTB in France, based in the Paris office.
She took up her appointment on August 1, replacing Klaus Lohmann.
She began her career with the GNTB in Frankfurt as an apprentice travel trade consultant from 1978 to 1981.
She held various roles at the GNTB’s head office until 1985, when she took over the role of deputy director in Paris, assuming full management responsibilities in 2003.
From 2008 to 2011 Haun became head of the GNTBs office in Vienna, before returning to the French capital in 2011 where she has since held the position of director.
With a record 5.6 million overnight stays registered in 2016, the UK ranks third in Europe as an important incoming source market for Germany.
The Republic of Ireland shows a similar successful trend, which registered 476,115 overnight stays in 2016, an increase of 9.3% on the previous year.
