DUBAI – Emirates has released further details of the new low-cost airline being launched in Dubai.
A new company with its own brand and identity will launch the LCC. It will be supported by Emirates during the set-up period, but will not be part of the Emirates Group.
Ghaith Al Ghaith, executive vice president commercial operations worldwide at Emirates, has been appointed CEO of the new entity.
Ghaith will relinquish his role at Emirates in the near future.
Initially the new airline will operate regionally within the GCC area (Cooperation Council of the Arab States of the Gulf) and surrounding countries, including India.
HH Sheikh Ahmed bin Saeed Al-Maktoum, chairman and chief executive, Emirates airline, has been appointed by the government as chairman of the new low-cost airline.
Sheikh Ahmed said, “Emirates will assist in the formation of Dubai’s new low-cost airline up to its first flight. I am confident that with Ghaith as the CEO, this new airline will be very successful.
“The Emirates Group will assist him in forming the new company and will continue to give all support as required up to its inauguration.”
