Chinese visitation to Australia’s Gold Coast increased by 15 percent last year at a time when Chinese visitation to Australia overall increased only by 2.8 percent.
Last year 106,000 Chinese tourists spent more than $60 million in the Gold Coast.
Gold Coast Tourism said it one of the few Australian tourism agencies preparing local industry to maximise the opportunity of China.
Gold Coast businesses have been taking part in GCT-organised workshops designed to help them improve their trade relationships with Chinese business.
“It is one thing to increase Chinese visitor numbers, it is another thing to develop a prosperous and sustainable market,†says the man charged with building the Gold Coast’s tourism profile in China, GCT’s John Chan.
“We need to break down barriers between Gold Coast businesses and our Chinese visitors and tourism distribution partners,†he said.
