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Gold Medal reveals new branding
Gold Medal is to overhaul its website with improved functionality in the new year.
The long haul operator is making the changes following a rebranding unveiled at the ABTA Travel Convention in Tenerife.
The company is also relaunching its Farebank rewards scheme for agents at the end of the month.
Research amongst agents and consumers has led to changes in the operator’s six brochures.
Sister brand Pure Luxury will issue a new brochure early in 2008 offering “indulgent” holidays.
Sales and marketing director Ruth Connor said: “The new branding is truly representative of Gold Medal and will help us position ourselves as a serious long haul tour operator.
“The branding exercise has enabled us to review our product offerings and hopefully deliver a product the agent is proud to sell.”
by Phil Davies
Phil Davies
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