United Kingdom
United States
Asia Pacific
Gold Medal reveals new branding
Gold Medal is to overhaul its website with improved functionality in the new year.
The long haul operator is making the changes following a rebranding unveiled at the ABTA Travel Convention in Tenerife.
The company is also relaunching its Farebank rewards scheme for agents at the end of the month.
Research amongst agents and consumers has led to changes in the operator’s six brochures.
Sister brand Pure Luxury will issue a new brochure early in 2008 offering “indulgent” holidays.
Sales and marketing director Ruth Connor said: “The new branding is truly representative of Gold Medal and will help us position ourselves as a serious long haul tour operator.
“The branding exercise has enabled us to review our product offerings and hopefully deliver a product the agent is proud to sell.”
by Phil Davies
Related News Stories:
Phil Davies
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled