Guestline has appointed a strategic advisor to its Board as it announces expansion into the German, Austrian and Swiss markets.
Wolfgang M. Neumann joins the global hospitality software business from Rezidor Hotel Group, where he was president and chief executive.
His career also includes time as chief executive of the Arabella Hospitality Group and president, Europe & Africa for Hilton Worldwide.
In his role as strategic advisor to the Guestline Board, his expertise will support the company’s expansion into new markets, particularly the DACH region.
Guestline’s new office for the region will be in Munich with a dedicated sales and support team led by managing director Mirko Behnert.
Guestline CEO Andrew McGregor said: "The hospitality industry is currently experiencing the most rapid developments in technology for a generation. The time is therefore right for hospitality owners and operators to recognise and utilise the benefits of cloud-based solutions that enable them to not only develop more efficient levels of operation but also reap the benefits of more flexibility."
Behnert added: "Cloud-based software is becoming increasingly popular amongst hoteliers throughout Germany, Austria and Switzerland. To support this shift there is a growing demand for technology partners that have the knowledge, insight and breadth of portfolio to enable operators to maintain their competitive edge.
"Guestline brings a wealth of experience from the UK and wider markets to the DACH region and I look forward to supporting more hoteliers in achieving their own ambitions for growth."
