Hilton has acquired a majority stake in developer Sydell Group which owns the lifestyle hotel brand NoMad.
With the hotel acquisition, Hilton aims to accelerate development of the NoMad hotel portfolio to up to 100 locations, it says.
It said the development of 10 new NoMad hotels are already at an advanced stage.
Under the terms of the hotel acquisition, Hilton will manage the development functions and Sydell Group will be in charge of operations management, branding and design.
NoMad hotels will become part of Hilton brand portfolio and join the Hilton Honors guest reward program, while each hotel will remain independently owned.
The first NoMad hotel opened in New York in 2012.
