Shorefield Holidays has acquired a new holiday park on the edge of the New Forest.
The group, which already owns six parks across Hampshire and Dorset, has now added Kelston Holiday Park in Milford-on-Sea to the fold.
"The acquisition of Kelston Holiday Park is part of our strategy for growth," said Simon Pollock, chairman and managing director of Shorefield Holidays.
"The rising popularity of the staycation and families purchasing holiday homes as a long-term cost-cutting move, together with our desire to ‘make every weekend a holiday’, remains a key development area for the business moving forward."
The park will now undergo a ‘significant’ redevelopment to create a ‘luxury boutique lodge park’.
Work will start immediately with the aim for the park to be open for the group’s 60th anniversary celebrations in 2018.
