Perth based Holiday Planet is being acquired by the UK’s Imagine Cruising for an undisclosed sum.
Holiday Planet dates back to 2000 and is one of the leading travel brands in WA.
Founder and MD Alan Dodson will remain with the company after the deal is finalised.
It offers a range of travel product under brands Holiday Planet, Cruise Planet, Flight Planet and Seniors Planet.
Imagine Cruising is headquartered in the UK but also has an office in Brisbane
"We have seen considerable success since launching Imagine Cruising in the booming Australian cruise market in 2016. Holiday Planet is an excellent fit to Imagine Cruising as we look to grow further in Australia," said Imagine Cruising CEO Robin Deller.
Imagine Cruising is majority owned by dnata and also has a presence in Cape Town and Dubai.
"It is terrific to have the backing and investment of Imagine Cruising as well as the backing of dnata and the Emirates Group. We look forward to offering our loyal customers an increased range of innovative holidays in the future," said Dodson.
The transaction is still awaiting regulatory approval in Australia and is expected to close in a few weeks.
