Transfer provider Holiday Taxis is switching to a local call rate telephone code from the end of the month.
The company will not use 0870 numbers from the end of October and is moving to 0844 numbers.
These offer local call rates per minute from across the UK rather than premium rates aligned to 0870. The transition will be fully complete by December 1, according to the firm.
The move comes ahead of the February 2008 change in charging structure for 0870 numbers by telecoms regulator Ofcom.
Holiday Taxis’ sales and marketing director Russell Parr claimed: “We are the first transfer company to make this move and it continues our commitment to providing quality service to the travel trade.
“We want to be ahead of the game before the February change comes into play to give our trade partners time to get used to the new numbers.”
by Phil Davies
