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Holland America reports rise in UK bookings
Alaska is proving to be a big hit with cruisers this year, according to Holland America Line.
The cruise company says it has seen an unprecedented 77% year on year increase in Alaska cruise sales for 2010, making it Holland America’s most popular cruise destination amongst British clients.
It said the number of UK guests cruising with Holland America Line overall has been growing steadily and this year saw a 88% increase.
It put the rise down to early booking incentives and increasing brand awareness.
The company said it was committed to further growth, with more UK cruises launched for summer 2011.
These include a full season of 7 to 20-night UK departure cruises from Dover and Tilbury onboard three premium ships, the Eurodam, Ryndam and Prinsendam.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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