Former VisitBritain regional marketing manager of Europe, Simon Mills, has joined the Hong Kong Tourism Board.
Mills has become London-based director for Northern Europe for the HKTB.
He held senior positions in several major worldwide markets at VisitBritain since joining its predecessor the British Tourist Authority in June 1994.
In his new role, Mills will be responsible for promoting Hong Kong in the Northern Europe, African and Middle Eastern markets.
by Phil Davies
