Future hotel guests will be able to tailor every aspect of their stay, according to research conducted by Fast Future Research for Amadeus.
‘Hotels 2020: Beyond Segmentation’, found that more than 90% of those surveyed felt that in 10 years’ time guests would expect their stay to be personalised around a set of choices they made at the time of booking or prior to arrival.
The report said, “We will start to see innovations such as intelligent furniture, personalised nutrition and responsive technologies that understand cognitive functions.”
Jérôme Destors, director, Hotel IT, Amadeus said, “Only by looking at the global drivers and forces of change can we begin to understand the future hotel guest and what this means for hotel chains.â€
Rohit Talwar, CEO of Fast Future Research and co-author of the report said, “What’s becoming very clear is that guests want far more say over the delivery of the hotel experience.”
Download a copy of the report at http://www.amadeus.com/hotelit/beyond-segmentation.html
