Bedbank Hotelbeds has inked a new partnership with Visit Finland to promote travel to the country via US travel advisors.
From this month, Hotelbeds will launch a campaign with Visit Finland to promote Finland’s range of tourist attractions including northern lights trips, Nordic skiing activities, and Christmas visits to Lapland.
Hotelbeds will offer US agents a greater range of Finnish hotels at exclusive rates.
The marketing campaign will run until early 2022 and will be promoted through the company’s two main distribution channels Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said: "Finland is the perfect post-pandemic destination. We are really pleased to partner with Visit Finland and to offer our US travel advisors exclusive promotional rates."
"We are pleased to announce that Finland is welcoming all fully vaccinated travellers to visit Finland. We hope to increase demand to Finland as Finland is still a relatively unknown destination in the US," said Heli Mende, Head of Visit Finland North America.
