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How Visit California will build back better
Caroline Beteta , President and CEO of Visit California, spoke to TravelMole whilst in London during Brand USA Travel week. She talks of the immediate past, the present , including airlift from Europe into the state, and how Califonia is going to build back better. Caroline also hints at a move from Destination Marketing to Destination Stewardship as a key future role for Visit California.
Graham McKenzie
Graham has demonstrable history of working in the leisure, travel & tourism industry. 20 years leading one of the worlds leading online B2B travel publishers TravelMole , non-executive director of UK's leading Travel Brand agency designate.com. Strong professional with a BSc (Econ) focussed on Economics from London School of Economics and Political Science.
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