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Hyatt entering mid-price market
Saturday, 10 Aug, 2006
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Global Hyatt Corp. is entering the mid-priced market by transforming its recently acquired AmeriSuites into a product aimed at tech-minded Generation X-ers.
More than 140 additional Hyatt Places are expected to open by the end of next year, reports The Chicago Tribune.
Hyatt is reportedly spending more than $200 million to transform the AmeriSuites chain to appeal to a younger hotel guest.
Hyatt is following other hotel chains such as Starwood in pursuing the younger market.
Rates for the redesigned suites that will have 40-inch plasma televisions and free wireless internet are expected to average about $110, compared to $75 for an AmeriSuites stay.
Report by David Wilkening
David
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