Hyatt Hotels Corporation has announced the launch of a new independent ‘soft’ brand called the Unbound Collection by Hyatt.
Touted as a ‘global collection of unique and independent stay experiences,’ it will feature new and existing luxury properties each with its own distinct character and ‘individual brand identities.’
Hotels will be located around the world and the collection’s first properties include the Hôtel du Louvre in Paris, the Driskill Hotel in Austin, the Carmelo Resort & Spa in Carmelo, Uruguay and the Coco Palms Resort in Kauai, Hawaii.
"The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveler who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty program that comes with our brand," said Mark Hoplamazian, CEO of Chicago based Hyatt Hotels Corporation.
"We are committed to creating a portfolio that works for owners and provides them with flexibility, agility, and support, all while accentuating the best of each property and the experiences that make each truly extraordinary," added Hoplamazian.
